Successful digital tool design requires a user-centred process from concept through to design, development, quality testing, implementation, and adoption, and frequently fails when established practices are not used [68 ]. eHealth technologies designed and developed based on assumptions about end-user motivations, goals and needs are often less effective than those that engage end-users throughout the process [68 ]. To optimize the relevance of the Playbook, we will employ a ‘user-centric’ approach in which end-users are central to the design process at each design phase and will allow for iterative modifications on content and functionality that meet user needs best. A ‘user-centric’ approach is paramount for user engagement with the tool and its effectiveness [68 ]. Collaborators, Pivot Design Group, were selected from three vendor bids to lead the design and development work.
The design phase will use discovery phase outputs on personas to sketch, ideate, visualize, and prototype the concept into life. First, we will outline the information architecture and sitemap from user personas, beginning with a series of task flows. Each task flow, or user flow, will be refined to outline the basic user experience and further flesh out the interaction design, from sketches through to wireframes, that outline the priority of information, content hierarchy and key content formats. Wireframes strategically filter the content in a format that considers how users interact with the content on the screen (no visual design, only black and white “blueprints” at this point). Next, we will create a mood board that captures the overall look and feel of the visual user interface and iterate through graphic layouts to come to a design that suits users’ priorities and contexts. All team members and collaborators will be involved and influence this process through discussion meetings guided by Pivot Design Group, which will seek end-user input on tool functionality, task flows, and visual display.
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