The Rutgers University Institutional Review Board deemed this online survey study exempt because of minimal participant risk. Participants provided consent before survey completion. The study followed the AAPOR reporting guideline.
We examined the association of cigar pack color with consumer flavor perceptions using data from 1 wave of the Rutgers Omnibus Study (a quarterly Amazon Mechanical Turk [mTurk] survey of US adults aged 18–45 years) collected in August 2022. Respondents were randomized to view a cigar with blue or purple packaging and asked if the cigar was flavored (yes or no) and, if yes, what flavor. We used multivariable logistic regression models to examine the association of condition (pack color) with cigar use, self-reported demographic characteristics (age, sex, and race and ethnicity), and flavor perceptions. Statistical significance was defined as P < .05 (2-tailed) and analyses were conducted in October 2022 using Stata/MP, version 17 (StataCorp).
We examined the association of cigar pack color with consumer flavor perceptions using data from 1 wave of the Rutgers Omnibus Study (a quarterly Amazon Mechanical Turk [mTurk] survey of US adults aged 18–45 years) collected in August 2022. Respondents were randomized to view a cigar with blue or purple packaging and asked if the cigar was flavored (yes or no) and, if yes, what flavor. We used multivariable logistic regression models to examine the association of condition (pack color) with cigar use, self-reported demographic characteristics (age, sex, and race and ethnicity), and flavor perceptions. Statistical significance was defined as P < .05 (2-tailed) and analyses were conducted in October 2022 using Stata/MP, version 17 (StataCorp).
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