The TikTok videos were classified as reliable if they contained medically accurate information about the disease and/or options for treatment. Medically correct information about PE included, as per the American Urological Association (AUA), the definition, indications for treatment, and/or epidemiological factors. To be considered valid, definitions for PE had to specifically included mention of any of the 3 components of PE: short latency period, lack of control of ejaculation, and clinically significant bother associated with ejaculation. Reliable AUA-recommended treatment options included psychological/behavioral strategies (such as the stop and start program, squeeze technique, or sensate focus masturbation before sexual intercourse), pharmacological options (including dapoxetine, other off-label antidepressants, topical anesthetic agents, tramadol, phosphodiesterase-5 inhibitor [PDE5i], or combination treatments) or other scientifically proven methods (acupuncture or modanafil).
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