We assessed participants’ beliefs about the mood enhancing effects of cigarette smoking via items from the Wisconsin Inventory of Smoking Dependence Motives (WISDM-68 [32 (link),33 (link)]), a widely used measure with strong psychometric properties designed to elucidate smoking motives that contribute to dependence. The items were chosen a priori as relevant to beliefs that smoking cigarettes could improve one’s mood. The items included all six from the original WISDM’s [32 (link)] Negative Reinforcement scale and one from the Positive Reinforcement scale. Three of these items represented the full Affective Enhancement Scale of the Brief WISDM.[33 (link)] These items were completed before participants viewed the health messages.
After exposure to the health message, participants provided information about motivation to quit smoking, concerns about quitting smoking, and their perceived effectiveness of the messages as described below.
After exposure to the health message, participants provided information about motivation to quit smoking, concerns about quitting smoking, and their perceived effectiveness of the messages as described below.
