Rapid Content Analysis and Journey Mapping for VDT Registration

Using Microsoft Excel (Microsoft Corp), data management, coding, and analysis were conducted by 4 team members in a multistep rapid content analysis process [27 (link)]. First, a data-coding matrix template was created. The matrix columns followed questions posed in the interview and represented larger domains (eg, benefits and barriers). The interviewers populated the coding matrix with relevant data to incorporate subcodes. Analysts then consolidated the codes to larger categories that shared similar subdomains, drafted the summaries of each category, and provided supporting quotes from the transcript. Data were cross-checked for consistency, accuracy, and reflexivity. To comply with the measures of trustworthiness and rigor of the analysis, the qualitative team met regularly to discuss modifications by adding or removing domain and subdomain categories.
In addition to rapid content analysis, a journey mapping method was chosen to depict veterans’ and delegates’ experiences with the VDT registration process [28 (link)]. The journey mapping process identifies various touchpoints in the VDT registration process and interaction with the system that could affect users’ satisfaction and likelihood of use. Given the interaction and reflection required in this final data collection, the participants provided feedback as data collection and understanding evolved. The analysis aimed to identify shared experiences reported by the participants.