A lesser-known form of cultural bias called masculine defaults must be recognized to understand and remedy women’s underrepresentation in majority-male fields and occupations (Cheryan & Markus, 2020 (link)).
Masculinity and femininity oppose ego goals with social goals. While masculinity is characterized by competition, achievement, assertiveness, and success, femininity relates to cooperation, helping others, sharing, empathy, and solidarity. A feminist culture emphasizes modesty and subtlety, while a masculine culture emphasizes selfishness and competition (Hofstede, 2001 ). Regarded masculinity and femininity (Hofstede, 2001 ), we propose that masculinity and femininity influence the article’s impact. According to our conclusions, we predict that there is a significant difference between the impact of articles with different gender authors in the context of feminist culture and that of masculinist culture. The impact of articles with first authors from a feminine country is lower than that of articles with first authors from a masculine country.
Using a common approach to verification mediation through manipulation of conditioning in psychology and management (Fishbach et al., 2006 (link); Huang et al., 2017 (link); Salerno et al., 2019 (link); Woolley & Risen, 2021 (link); Yani-de-Soriano et al., 2019 (link)), people’s attitudes or behaviours are observed to change accordingly by affecting conditions related to psychological mechanisms using natural or experimental stimuli. A psychological mechanism is then indirectly validated. If our proposed psychological mechanism for writing style holds, then our prediction will be true. H1, H2, and H3 are supported.
Masculinity and femininity oppose ego goals with social goals. While masculinity is characterized by competition, achievement, assertiveness, and success, femininity relates to cooperation, helping others, sharing, empathy, and solidarity. A feminist culture emphasizes modesty and subtlety, while a masculine culture emphasizes selfishness and competition (Hofstede, 2001 ). Regarded masculinity and femininity (Hofstede, 2001 ), we propose that masculinity and femininity influence the article’s impact. According to our conclusions, we predict that there is a significant difference between the impact of articles with different gender authors in the context of feminist culture and that of masculinist culture. The impact of articles with first authors from a feminine country is lower than that of articles with first authors from a masculine country.
Using a common approach to verification mediation through manipulation of conditioning in psychology and management (Fishbach et al., 2006 (link); Huang et al., 2017 (link); Salerno et al., 2019 (link); Woolley & Risen, 2021 (link); Yani-de-Soriano et al., 2019 (link)), people’s attitudes or behaviours are observed to change accordingly by affecting conditions related to psychological mechanisms using natural or experimental stimuli. A psychological mechanism is then indirectly validated. If our proposed psychological mechanism for writing style holds, then our prediction will be true. H1, H2, and H3 are supported.
