Women from all these sources were mailed an initial invitation letter and information booklet explaining the study, and a form asking whether they would like to be sent the study pack, without obligation. Those who assented were mailed the study pack, which included a questionnaire, information booklet, consent form and blood pack. If they chose to take part, the women completed and returned to us the consent form and questionnaire. A freephone number was provided to answer any queries. For the blood sample, the majority took their blood pack to their general practice, where a 27-ml blood sample was taken and the cohort member then posted the blood tubes, at ambient temperature, to our laboratory. Some blood samples (<10%) were taken by nurses working for the study, and some samples were taken by others – for instance, phlebotomists at the subject's workplace, nurses or doctors in hospitals, or nurses or doctors otherwise known to the subjects.
For hormone and certain other analyses, it is highly desirable that blood samples be centrifuged, aliquoted and frozen down on the day of receipt. Thus, unlike a study solely collecting questionnaires, which can mail tens of thousands of questionnaires within a few days and then store the returns and process them subsequently over several months, a study collecting plasma needs to receive samples at as constant a rate as possible, avoiding peaks that exceed the laboratory's capacity, or dips that waste laboratory staff time and overhead costs. To achieve this, as we could not control when subjects chose to donate blood and post it, we calibrated the mailing-out rates to generate as constant a flow as possible, based on our experience of the time distribution of response times obtained in the initial stages of the study, allowing for day of the week and season of the year.
When premenopausal women joined the study, they were asked that if possible they should present for venipuncture at a standard point in their menstrual cycle, 7 days before they expected their next period, but if this was not possible, nevertheless to send a blood sample taken when practical. When the subjects returned their blood samples, they also returned a form on which they had recorded several variables relevant to the sample, including the time and date the sample was taken, the time the subject woke on that day, the date of their last menstrual period, and whether they were taking various medicines and supplements.