Adapted from the Smoker Self-Concept Scale (Shadel & Mermelstein, 1996 ), the Alcohol Self-Concept Scale (ASCS) is a five-item measure of drinking identity and was the counterpart to the Drinking Identity IAT. Participants rate their agreement (from −3 = strongly disagree to 3 = strongly agree) with statements on how much drinking plays a part in the individual’s life and personality, and others’ perceptions of the role of alcohol in one’s life (e.g., “Drinking is a part of ‘who I am’”). Alpha was .94.